It all begins with the right plant. We partner with research institutions to identify and test varietals that meet our high standards. Once promising varietals are identified, we implement small-scale trial plantings across key climates and monitor their performance over multiple seasons.
We only move a varietal into full-scale production once it meets our rigorous benchmarks: flavor, firmness, yield, and climate fit. Many of our newest offerings outperform traditional staples like Draper in multiple categories—reflecting our belief that the future of blueberries lies in genetics that do more: for growers, for retailers, and for consumers. We partner with leading research institutions and respected growers like Fall Creek Nursery to bring these innovations to life.
Check Out Our Varietal Collection to See Genetics in Action
We aim for standout flavors—like the white nectarine note in Peachy Blue or the sweet-tangy complexity of Arabella Blue. Each new selection must offer a memorable, high-quality eating experience.
Our berries are bred for long-distance travel and extended display, with firm, crunchy textures that resist softening. Varieties like Draper, Loreto Blue, and Sekoya Crunch are selected for their superior post-harvest integrity.
From early ripening Arabella Blue to ultra-late Last Call, we build a continuous harvest calendar by selecting varietals that thrive in specific growing windows across the Americas.
Genetics like Peachy Blue offer natural resistance to heat and cracking, reducing crop loss and reliance on chemical interventions.
Let’s chat about how premium genetics and smarter farming can elevate your produce program.
